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 George

GEORGE KELL'S BLACK SENSE OF HUMOUR

AleJandro Teitelbaum

This Recently, George Kell, Executive Director of the United Nations Global Compact, entitled asserted in the article “Building a Sustainable Future – The Compact Between Business and Society”: “Can we envision a day when a critical mass of companies is investing in a better world? Where business is delivering value for the long-term – not just financially, but also socially, environmentally and ethically? Over a decade ago, it was hard to imagine, but we can now say with confidence that a global movement is underway”.

Alejandro Teitelbaum, one of the most savvied analyst, and with the longest experienced on the topic of the social responsibility of business answered back: “The lethal action of transnational economic power in all spheres tries to vainly disguise itself –amongst many other ideological, cultural and propaganda media– under the shroud (increasingly ragged) of the Global Compact, whose Executive Director is a candidate for the Pinocchio Award of sustainable development, which is given to those who stand out the most in the recovery of the idea of sustainable development for radically different purposes."

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